A Little Perra

with a Big Heart.

Frijolita was a Maltese poodle living in Barcelona, Spain. Just shy of her 8th birthday, she was diagnosed with lymphatic cancer, which she fought valiantly for 4 months.

Before her untimely demise, you could see Frijolita perusing the streets of El Raval, administering sneaky hug attacks, toothy kisses, and brightening the days of all who she encountered, especially her street-living comrads.

Her hobbies included combing humans’ hair with her teeth, listening to the Talking Heads, going on hikes up Barcelona’s Montjuic “mountain”, and enjoying endless snuggles on Sunday afternoons.

Lovingly nicknamed the “Neverending Dragon” because of her likeness to Falkor the white dragon in the movie “Neverending Story”, we hope that her positive impact on the world is neverending although her time in this life has come to an end.

Frijolita’s Manifesto

Through these t-shirts, we strive to enable positive systemic social change. We hope that these t-shirts give their wearers, and others who see them, the courage to show up in the world and to fight for that in which they believe.

By connecting to ourselves, to those we have the capacity to love, to the planet, and to the hope of a better future, finding a common path towards a thriving society and a healthy planet is possible.

Creating dialogue, sharing our dreams for a better future, and building community based on mutual values can spark sizeable change.

With the support of each other, we can not only perceive a radically improved future, we can create it.

Reality is created in the mind and projected into the physical world. To change our minds is to change our reality.

“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate, only love can do that.” - Martin Luther King, jr. excerpt from Strength to Love

Our values: love, acceptance, compassion, & collective learning

Our Vision: to awaken positively impactful dialogue in society through clothing that supports freedom of speech and sharing of wisdom.

Our Mission: to give people the opportunity to represent their core values visually in daily life.

Our Purpose: to shed light on awesome people, philosophies & music that have, and will continue, to positively shape the landscape of society for the positive progression of humanity & the better treatment of all.

Proud to be in partnership with Gelato, who sells globally and prints locally, supporting environmental sustainability & local communities in over 32 countries.

Reducing waste, transportation distances, and carbon emissions
Enabling faster & more reliable shipping
Guaranteeing quality

For more information, visit: https://www.gelato.com/sustainability

To view Gelato’s Sustainability Report 2023: https://www.gelato.com/sustainability-report-2023

When I Don't Know Who I Am, I Serve You. When I Know Who I Am, I Am You.